Vision To spread the message of Islam amongst non-Muslims who have yet to experience the true and pure message of Islam, away from the modern media which has tarnished the image of Islam, making Islam appear to be a barbaric religion suitable for the dark ages. Mission Utilizing short, thought provoking messages in the English Language, our mission is to help more and more non-Muslims understand the true message of Islam. Target Audience English Speaking Non-Muslims of all genders and ages. Strategy Most of the time Muslims will wait for non-Muslims to come and ask about Islam, before they address their questions. What we are trying to do is to become proactive in delivering the message of Islam to non-Muslims before they come asking or searching for it. The message of our series and short films will be to provoke thoughts about the purpose of life, Islam and Muslims. We will focus on the beauty of the message of Islam, the universality of its message, the humanity of Islam, while addressing common misconceptions on Islam. What makes us different? English content on Islam is quite weak online, and rarely addresses non-Muslims in an appropriate and sensitive fashion. We will employ young Muslims in our videos in natural environments illustrating the energy and passion of young Muslims. We will establish a platform that will allow us to eventually become a platform that answers questions on Islam. We will not tell our viewers to BECOME MUSLIM in a direct fashion, which often turns off many viewers of traditional Islamic content. Instead we will show them how Islam is different, and how Islam is the way to be successful in this life and in the next. Our series will be short and thought provoking to suit the short attention span of most audiences in today’s faced paced and busy world. We will rely on presenters with excellent or above average English speaking abilities, to give and show that Islam is a religion that is modern, intelligent, smart and capable of living in today’s world. We do not want to present Islam as a religion from another planet. We will show the difference between Islam and other faiths without explicitly saying: We are right, you are wrong. High quality video and montage production, making our short films and series appealing to a wider audience. We will have English speaking Muslim reverts proofread our content during production taking their input and feedback into consideration. We will deploy a marketing campaign designed to target non-Muslim hubs instead of traditional platforms crowded by Muslim viewers. We will have our content proofread by authentic Islamic scholars with experience in preaching to non-Muslims insuring our content is in tune from an Islam perspective. Summary The Ask a Muslim Series will be a youtube program that will allow non-muslims to ask questions on Islam and Muslims. In addition short, thought provoking films will be utilized to engage the viewer and provoke interest into learning more about Islam.